Liu Zhenlong Laboratory
At the Track and Field Games of Universities in the Capital in 2023, my friend was injured. The doctor who came to support at that time was Zhenlong Liu, a sports medicine doctor from the Third Clinical Hospital of Peking University. After he treated my friend, we chatted a research he was doing on the influence of social media on the dissemination of health concepts among adolescents. Coincidentally, I was also very interested in his research. He invited me quickly to join his research team as I majored in communication and was an athlete.
The purpose of our research was to explore the health knowledge transmission’s influence to the forming of health concept and the sports behavior of teenagers in the new media environment. Taking students aged 14-24 as the research objects, a total of 258 valid questionnaire data were collected to be samples. We used SPSS and SmartPLS to make data statistical analysis and modelling. The results for our research are:
- The health transmissionof sports in social media and the health concepts of teenagers promote each other;
- The health conceptsof teenagers and sports behavior promote each other;
- The health transmissionof sports social media and the sports behavior of teenagers promote each other;
- The health conceptsof teenagers play a partial mediating role in the interaction between the health transmission of sports social media and sports behavior, but the direct effect is stronger;
- The influence of the health communication of sports social media on the health beliefs and sports behavior of teenagers is consistent at the gender and age level
Innovation and Entrepreneurship Training Program for College Students
Project Name: Intangible Cultural Creative Studio
We are a creative studio focusing on intangible cultural heritage. At present, the national tide and national style culture is prevailing. Our studio will help the intangible cultural heritage promotion through cloud exhibition, digital cultural expo, virtual performance, holographic technology and other technologies through unique cultural elements and innovative ways, and cooperate with non-non-inherited inherits/units through diversified forms such as photos, online photography exhibitions and fun photography. Enhance the public’s cultural understanding and artistic expression of intangible cultural heritage, and form a creative brand of national tide intangible cultural heritage.
Achievements of the project:
1. Market research results
In order to determine whether there is a market for the operation of intangible cultural heritage content among young people, the team conducted a detailed investigation on the market audience preference of intangible cultural heritage video content through literature collection, case interview and questionnaire survey, and changed the initial operation plan according to the survey results.
2. Ancient gold online operation
In the first stage, during the promotion of ancient gold intangible heritage skills, the team members mainly focused on operating the official accounts of gold stores. Because some team members cooperated with the store at an earlier time, in the first two months, the team tried more operation plans after adding new members. We took 2 exterior shots, 8 interior shots and 3 live broadcasts. By the end of cooperation, facilitated the completion of 5 orders with a transaction amount of more than $32,000.
Undergraduate Research Program
Project name: The Development and change of Chinese Animation Music
Under the background of new media, China’s animation industry has undergone tremendous development and changes. In recent years, it has produced a large number of excellent works, such as Nezha’s Birth of Demons, Yang Jian, Chang ‘an Thirty Thousand Miles, etc. The film not only deeply analyzes the essence of traditional Chinese culture, but also makes great progress in picture and music production. Style is getting closer to the tastes of younger audiences. Therefore, this research project sorts out and analyzes the development and changes of animation music in our country.
Research progress of the project
1. Research content
The object of this study mainly includes animation film music and animation drama music, and expounds the development process and changes of Chinese animation music from the current new media perspective. Taking the above content as the theme, the main research contents are as follows:
(1) Description of related concepts: definition and content classification of animation music; The definition and communication characteristics of new media.
(2) Taking the chronological order as the leading, the development process and current situation of animation music are sorted out stage by stage.
(3) The application analysis and production considerations of animation music.
(4) The changes of Chinese animation music under the background of new media: audience orientation; Communication and marketing methods; Music style and production technology; The fusion of music and pictures; The trend of nationalization and internationalization.
(5) the problems and challenges faced by Chinese animation music; The comparison with other countries’ animation music and the experience that can be learned.
(6) The development direction and future prospect of Chinese animation music in the new media era.
2. Main research methods used:
In this study, a variety of common and effective research methods are used to ensure the scientificity and reliability of the research. Firstly, through the literature research method and survey method, the authoritative literature and related materials in the relevant field at home and abroad are systematically consulted to master the research status. Then, the case analysis method is used to deeply analyze the typical cases, mine the internal rules, and summarize the general conclusive principles. In addition, combined with the comparative analysis method, the differences between Chinese animation music and animation music from other countries are compared. Finally, the data analysis method is used to count, calculate, analyze and compare the data. Various methods complement and corroborate each other, providing comprehensive and accurate basis for research.
3. Research progress
In view of the research on this topic, this group divided the research process into three steps: early data collection and search, mid-term longitudinal in-depth investigation and analysis, and late summary and writing research report. At present, our team has completed the preliminary work, including: related literature search and reading; Animated film pulling; Animated episode viewing; Related to music summary classification. After having a certain understanding of the development of Chinese animation, the members of this group discussed with the teacher, mainly combing the development and changes of Chinese animation music from the perspective of new media. After longitudinal comparison, it is determined that in the follow-up research and investigation, it will be further analyzed from three perspectives: creative skills and style, market audience, and cultural communication.
In the previous research process, this group first classified and summarized the development of Chinese animation music by different time according to the change of creation style. Secondly, through the form of pulling classic animated films, the analysis of the theme song, episode, score three related film music design to the shaping of audio-visual effects. The pull film mainly focuses on the new China cartoon film after 2015. For example, in the Chinese mythological film Monkey King is Back, the episode uses the bridge of the rock style Braveheart in the film. “Big Fish” as “Big Fish and Begonia” film impression song from the film publicity effect; Musical instrument sounds of different characters appearing in “New God List: Yang Jian”; The application of traditional elements in the music of White Snake: Origin. The analysis of the animated series focuses on how the creation of the opening song (OP) and the ending song (EP) fits with the plot of the current season. At present, I have completed the viewing and analysis of two works, “Bad People in Painting Rivers and Lakes” and “I am Crazy about Song”.
Through the rich accumulation of relevant materials and films in the early stage, the team has a more comprehensive understanding of the film style, narrative technique and sound design in the Chinese animation market.
National College Art and Design Exhibition
2023 New Media Creativity Competition for College Students
Project name: The Development and change of Chinese Animation Music
Under the background of new media, China’s animation industry has undergone tremendous development and changes. In recent years, it has produced a large number of excellent works, such as Nezha’s Birth of Demons, Yang Jian, Chang ‘an Thirty Thousand Miles, etc. The film not only deeply analyzes the essence of traditional Chinese culture, but also makes great progress in picture and music production. Style is getting closer to the tastes of younger audiences. Therefore, this research project sorts out and analyzes the development and changes of animation music in our country.
Research progress of the project
1. Research content
The object of this study mainly includes animation film music and animation drama music, and expounds the development process and changes of Chinese animation music from the current new media perspective. Taking the above content as the theme, the main research contents are as follows:
(1) Description of related concepts: definition and content classification of animation music; The definition and communication characteristics of new media.
(2) Taking the chronological order as the leading, the development process and current situation of animation music are sorted out stage by stage.
(3) The application analysis and production considerations of animation music.
(4) The changes of Chinese animation music under the background of new media: audience orientation; Communication and marketing methods; Music style and production technology; The fusion of music and pictures; The trend of nationalization and internationalization.
(5) the problems and challenges faced by Chinese animation music; The comparison with other countries’ animation music and the experience that can be learned.
(6) The development direction and future prospect of Chinese animation music in the new media era.
2. Main research methods used:
In this study, a variety of common and effective research methods are used to ensure the scientificity and reliability of the research. Firstly, through the literature research method and survey method, the authoritative literature and related materials in the relevant field at home and abroad are systematically consulted to master the research status. Then, the case analysis method is used to deeply analyze the typical cases, mine the internal rules, and summarize the general conclusive principles. In addition, combined with the comparative analysis method, the differences between Chinese animation music and animation music from other countries are compared. Finally, the data analysis method is used to count, calculate, analyze and compare the data. Various methods complement and corroborate each other, providing comprehensive and accurate basis for research.
3. Research progress
In view of the research on this topic, this group divided the research process into three steps: early data collection and search, mid-term longitudinal in-depth investigation and analysis, and late summary and writing research report. At present, our team has completed the preliminary work, including: related literature search and reading; Animated film pulling; Animated episode viewing; Related to music summary classification. After having a certain understanding of the development of Chinese animation, the members of this group discussed with the teacher, mainly combing the development and changes of Chinese animation music from the perspective of new media. After longitudinal comparison, it is determined that in the follow-up research and investigation, it will be further analyzed from three perspectives: creative skills and style, market audience, and cultural communication.
In the previous research process, this group first classified and summarized the development of Chinese animation music by different time according to the change of creation style. Secondly, through the form of pulling classic animated films, the analysis of the theme song, episode, score three related film music design to the shaping of audio-visual effects. The pull film mainly focuses on the new China cartoon film after 2015. For example, in the Chinese mythological film Monkey King is Back, the episode uses the bridge of the rock style Braveheart in the film. “Big Fish” as “Big Fish and Begonia” film impression song from the film publicity effect; Musical instrument sounds of different characters appearing in “New God List: Yang Jian”; The application of traditional elements in the music of White Snake: Origin. The analysis of the animated series focuses on how the creation of the opening song (OP) and the ending song (EP) fits with the plot of the current season. At present, I have completed the viewing and analysis of two works, “Bad People in Painting Rivers and Lakes” and “I am Crazy about Song”.
Through the rich accumulation of relevant materials and films in the early stage, the team has a more comprehensive understanding of the film style, narrative technique and sound design in the Chinese animation market.
2023 Summer Social Practice
Project name: The Development and change of Chinese Animation Music
Under the background of new media, China’s animation industry has undergone tremendous development and changes. In recent years, it has produced a large number of excellent works, such as Nezha’s Birth of Demons, Yang Jian, Chang ‘an Thirty Thousand Miles, etc. The film not only deeply analyzes the essence of traditional Chinese culture, but also makes great progress in picture and music production. Style is getting closer to the tastes of younger audiences. Therefore, this research project sorts out and analyzes the development and changes of animation music in our country.
Research progress of the project
1. Research content
The object of this study mainly includes animation film music and animation drama music, and expounds the development process and changes of Chinese animation music from the current new media perspective. Taking the above content as the theme, the main research contents are as follows:
(1) Description of related concepts: definition and content classification of animation music; The definition and communication characteristics of new media.
(2) Taking the chronological order as the leading, the development process and current situation of animation music are sorted out stage by stage.
(3) The application analysis and production considerations of animation music.
(4) The changes of Chinese animation music under the background of new media: audience orientation; Communication and marketing methods; Music style and production technology; The fusion of music and pictures; The trend of nationalization and internationalization.
(5) the problems and challenges faced by Chinese animation music; The comparison with other countries’ animation music and the experience that can be learned.
(6) The development direction and future prospect of Chinese animation music in the new media era.
2. Main research methods used:
In this study, a variety of common and effective research methods are used to ensure the scientificity and reliability of the research. Firstly, through the literature research method and survey method, the authoritative literature and related materials in the relevant field at home and abroad are systematically consulted to master the research status. Then, the case analysis method is used to deeply analyze the typical cases, mine the internal rules, and summarize the general conclusive principles. In addition, combined with the comparative analysis method, the differences between Chinese animation music and animation music from other countries are compared. Finally, the data analysis method is used to count, calculate, analyze and compare the data. Various methods complement and corroborate each other, providing comprehensive and accurate basis for research.
3. Research progress
In view of the research on this topic, this group divided the research process into three steps: early data collection and search, mid-term longitudinal in-depth investigation and analysis, and late summary and writing research report. At present, our team has completed the preliminary work, including: related literature search and reading; Animated film pulling; Animated episode viewing; Related to music summary classification. After having a certain understanding of the development of Chinese animation, the members of this group discussed with the teacher, mainly combing the development and changes of Chinese animation music from the perspective of new media. After longitudinal comparison, it is determined that in the follow-up research and investigation, it will be further analyzed from three perspectives: creative skills and style, market audience, and cultural communication.
In the previous research process, this group first classified and summarized the development of Chinese animation music by different time according to the change of creation style. Secondly, through the form of pulling classic animated films, the analysis of the theme song, episode, score three related film music design to the shaping of audio-visual effects. The pull film mainly focuses on the new China cartoon film after 2015. For example, in the Chinese mythological film Monkey King is Back, the episode uses the bridge of the rock style Braveheart in the film. “Big Fish” as “Big Fish and Begonia” film impression song from the film publicity effect; Musical instrument sounds of different characters appearing in “New God List: Yang Jian”; The application of traditional elements in the music of White Snake: Origin. The analysis of the animated series focuses on how the creation of the opening song (OP) and the ending song (EP) fits with the plot of the current season. At present, I have completed the viewing and analysis of two works, “Bad People in Painting Rivers and Lakes” and “I am Crazy about Song”.
Through the rich accumulation of relevant materials and films in the early stage, the team has a more comprehensive understanding of the film style, narrative technique and sound design in the Chinese animation market.
2024 "Challenge Cup" Capital University Students Business Plan Competition
Rural Cognition and Experience
Project name: The Development and change of Chinese Animation Music
Under the background of new media, China’s animation industry has undergone tremendous development and changes. In recent years, it has produced a large number of excellent works, such as Nezha’s Birth of Demons, Yang Jian, Chang ‘an Thirty Thousand Miles, etc. The film not only deeply analyzes the essence of traditional Chinese culture, but also makes great progress in picture and music production. Style is getting closer to the tastes of younger audiences. Therefore, this research project sorts out and analyzes the development and changes of animation music in our country.
Research progress of the project
1. Research content
The object of this study mainly includes animation film music and animation drama music, and expounds the development process and changes of Chinese animation music from the current new media perspective. Taking the above content as the theme, the main research contents are as follows:
(1) Description of related concepts: definition and content classification of animation music; The definition and communication characteristics of new media.
(2) Taking the chronological order as the leading, the development process and current situation of animation music are sorted out stage by stage.
(3) The application analysis and production considerations of animation music.
(4) The changes of Chinese animation music under the background of new media: audience orientation; Communication and marketing methods; Music style and production technology; The fusion of music and pictures; The trend of nationalization and internationalization.
(5) the problems and challenges faced by Chinese animation music; The comparison with other countries’ animation music and the experience that can be learned.
(6) The development direction and future prospect of Chinese animation music in the new media era.
2. Main research methods used:
In this study, a variety of common and effective research methods are used to ensure the scientificity and reliability of the research. Firstly, through the literature research method and survey method, the authoritative literature and related materials in the relevant field at home and abroad are systematically consulted to master the research status. Then, the case analysis method is used to deeply analyze the typical cases, mine the internal rules, and summarize the general conclusive principles. In addition, combined with the comparative analysis method, the differences between Chinese animation music and animation music from other countries are compared. Finally, the data analysis method is used to count, calculate, analyze and compare the data. Various methods complement and corroborate each other, providing comprehensive and accurate basis for research.
3. Research progress
In view of the research on this topic, this group divided the research process into three steps: early data collection and search, mid-term longitudinal in-depth investigation and analysis, and late summary and writing research report. At present, our team has completed the preliminary work, including: related literature search and reading; Animated film pulling; Animated episode viewing; Related to music summary classification. After having a certain understanding of the development of Chinese animation, the members of this group discussed with the teacher, mainly combing the development and changes of Chinese animation music from the perspective of new media. After longitudinal comparison, it is determined that in the follow-up research and investigation, it will be further analyzed from three perspectives: creative skills and style, market audience, and cultural communication.
In the previous research process, this group first classified and summarized the development of Chinese animation music by different time according to the change of creation style. Secondly, through the form of pulling classic animated films, the analysis of the theme song, episode, score three related film music design to the shaping of audio-visual effects. The pull film mainly focuses on the new China cartoon film after 2015. For example, in the Chinese mythological film Monkey King is Back, the episode uses the bridge of the rock style Braveheart in the film. “Big Fish” as “Big Fish and Begonia” film impression song from the film publicity effect; Musical instrument sounds of different characters appearing in “New God List: Yang Jian”; The application of traditional elements in the music of White Snake: Origin. The analysis of the animated series focuses on how the creation of the opening song (OP) and the ending song (EP) fits with the plot of the current season. At present, I have completed the viewing and analysis of two works, “Bad People in Painting Rivers and Lakes” and “I am Crazy about Song”.
Through the rich accumulation of relevant materials and films in the early stage, the team has a more comprehensive understanding of the film style, narrative technique and sound design in the Chinese animation market.
Sports Display and Communication Practice
Project name: The Development and change of Chinese Animation Music
Under the background of new media, China’s animation industry has undergone tremendous development and changes. In recent years, it has produced a large number of excellent works, such as Nezha’s Birth of Demons, Yang Jian, Chang ‘an Thirty Thousand Miles, etc. The film not only deeply analyzes the essence of traditional Chinese culture, but also makes great progress in picture and music production. Style is getting closer to the tastes of younger audiences. Therefore, this research project sorts out and analyzes the development and changes of animation music in our country.
Research progress of the project
1. Research content
The object of this study mainly includes animation film music and animation drama music, and expounds the development process and changes of Chinese animation music from the current new media perspective. Taking the above content as the theme, the main research contents are as follows:
(1) Description of related concepts: definition and content classification of animation music; The definition and communication characteristics of new media.
(2) Taking the chronological order as the leading, the development process and current situation of animation music are sorted out stage by stage.
(3) The application analysis and production considerations of animation music.
(4) The changes of Chinese animation music under the background of new media: audience orientation; Communication and marketing methods; Music style and production technology; The fusion of music and pictures; The trend of nationalization and internationalization.
(5) the problems and challenges faced by Chinese animation music; The comparison with other countries’ animation music and the experience that can be learned.
(6) The development direction and future prospect of Chinese animation music in the new media era.
2. Main research methods used:
In this study, a variety of common and effective research methods are used to ensure the scientificity and reliability of the research. Firstly, through the literature research method and survey method, the authoritative literature and related materials in the relevant field at home and abroad are systematically consulted to master the research status. Then, the case analysis method is used to deeply analyze the typical cases, mine the internal rules, and summarize the general conclusive principles. In addition, combined with the comparative analysis method, the differences between Chinese animation music and animation music from other countries are compared. Finally, the data analysis method is used to count, calculate, analyze and compare the data. Various methods complement and corroborate each other, providing comprehensive and accurate basis for research.
3. Research progress
In view of the research on this topic, this group divided the research process into three steps: early data collection and search, mid-term longitudinal in-depth investigation and analysis, and late summary and writing research report. At present, our team has completed the preliminary work, including: related literature search and reading; Animated film pulling; Animated episode viewing; Related to music summary classification. After having a certain understanding of the development of Chinese animation, the members of this group discussed with the teacher, mainly combing the development and changes of Chinese animation music from the perspective of new media. After longitudinal comparison, it is determined that in the follow-up research and investigation, it will be further analyzed from three perspectives: creative skills and style, market audience, and cultural communication.
In the previous research process, this group first classified and summarized the development of Chinese animation music by different time according to the change of creation style. Secondly, through the form of pulling classic animated films, the analysis of the theme song, episode, score three related film music design to the shaping of audio-visual effects. The pull film mainly focuses on the new China cartoon film after 2015. For example, in the Chinese mythological film Monkey King is Back, the episode uses the bridge of the rock style Braveheart in the film. “Big Fish” as “Big Fish and Begonia” film impression song from the film publicity effect; Musical instrument sounds of different characters appearing in “New God List: Yang Jian”; The application of traditional elements in the music of White Snake: Origin. The analysis of the animated series focuses on how the creation of the opening song (OP) and the ending song (EP) fits with the plot of the current season. At present, I have completed the viewing and analysis of two works, “Bad People in Painting Rivers and Lakes” and “I am Crazy about Song”.
Through the rich accumulation of relevant materials and films in the early stage, the team has a more comprehensive understanding of the film style, narrative technique and sound design in the Chinese animation market.