2024 "Challenge Cup" Capital University Students Business Plan Competition

Competition Introduction: The difficulties and problems of the economic development of the village are put forward by the Beijing rural government unit. Students from different schools come up with solutions to different problems.

 

Topic:Developing demonstration areas for rural revitalization through the integration of agriculture, culture and tourism.

Currently, Koutou Village is rich in tourism resources and benefits from favorable support policies. However, it lacks effective publicity channels and professional talents. It is hoped that professionals and investors can break through industry barriers, expand the industrial boundaries, and explore and lead the way for the integrated development of the primary, secondary, and tertiary industries in rural areas. At the same time, the village’s tourism resources and reputation can be utilized to attract more tourists to visit and invest. Moreover, by applying their knowledge, they can contribute ideas and suggestions to the industrial transformation and upgrading of Koutou Village, achieve high – quality development, build a demonstration area for rural revitalization, and promote the vigorous development of rural industries.

My Works

The name of the village is the same as that of a village in another district of Beijing. Moreover, both villages are developing rural tourism economy. In order to make the products and IP of the village more distinctive, I preliminarily designed the LOGO of the village industry according to the historical and cultural characteristics of the village.