The Development and Changes of Chinese Animation Music in the Context of New Media
“Innovation Training Project” refers to the work that undergraduate students, individually or as a team, independently complete under the guidance of teachers, including the design of scientific research and innovation plans, the preparation of research conditions, the implementation of the project, data processing and analysis, report writing, achievement exchange, and other tasks.
Project Name: The Development and Changes of Chinese Animation Music in the Context of New Media
Project execution time: 1 year (2024.3–2025.5)
Supervisor: Zuo Yonghong
Members: Zhang Renzhe (Project leader); Yang Jingyao; Quan Qingzhen; Wen Yilin; Yang Shaoqi
Project Introduction: In the context of new media, China’s animation industry has undergone significant development and transformation. In recent years, numerous outstanding works have been produced, such as Ne Zha: Birth of the Demon Child, Yang Jian, and Chang’an: The Great Tang. These films not only deeply analyze the essence of traditional Chinese culture but also demonstrate substantial progress in visual effects and music, increasingly aligning with the preferences of audiences, especially young ones. Therefore, organizing and analyzing these developments and changes in Chinese animation music holds positive significance for research.
Research Content
Main research methods used:
This study comprehensively applies a variety of common and effective research methods to ensure the scientific nature and reliability of the research. Firstly, through the literature research method and the survey method, systematically consult the authoritative literature and relevant materials in related fields at home and abroad to grasp the current research situation. Then, use the case analysis method to conduct in-depth analysis of typical cases, excavate the internal laws, and summarize the general conclusive principles by taking them as examples. In addition, combine the comparative analysis method to recognize the differences and form contrasts by comparing Chinese animation music with that of other countries. Finally, use the data analysis method to statistically calculate, analyze, and compare the data. These multiple methods complement and confirm each other, providing a comprehensive and accurate basis for the research.
Research Significance
In the context of new media, excellent film music spreads more widely and quickly on the Internet. As a branch of film art, it is becoming more and more independent. In recent years, the animation industry in China has developed rapidly. From the visuals to the soundtracks, a number of distinctive and high – quality animated films have been produced. In summary, new media network platforms provide broader channels for the dissemination of music in animated films. The music in animated films is endowed with more diverse and novel meanings through the secondary creation of a large number of users.
Literature Review
Currently, research on animation music at home and abroad is relatively comprehensive, mainly from the perspective of film and television music. It analyzes the creation, modern concepts, and influencing effects of music in animated films. At the same time, it includes research on the impact of animation music on sub – cultural circles, primary and secondary school education, and other related disciplines.
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